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The Importance Of Niche Marketing

In case your website is not producing as much revenue as you like, then chances are you are guilty of not targeting your audience sufficiently.

Because the business environment of today is so competitive, a small business’s best bet is to focus on developing niche products where there is less competition from large firms.

Take the online book market. Smaller start-ups are wise to focus on books in specific niches since Amazon dominates the field. You can find sites for best sellers, out of print books, used books, Oprah’s Books, teen books, 3-D popup books, e-books, Christian books, and so on and on. How about if you try to imagine a small company trying to compete with huge variety and inventory. The next thing you can do is imagine that same company as it aims for more depth in a much smaller field.

Another reason for niche websites is because you want to get listed in the top 100 sites on any particular search engine. You can considerably reduce the number of competitors that you have if you make a website based around a highly focused niche. Ranking well in the search engines, such as the first 3 pages or top 100 sites, will therefore be easier. You need to have a high website ranking otherwise it is not possible to attract free search engine traffic and hence free visitors.

It would come as quite a shock if you’re an affiliate that thinks big and joins dozens of programs. Because your site is indistinguishable from a myriad others, you are very lonely and no one knows it exists.

You need to promote what you join, and it’s impossible to promote that many programs effectively. You will lose interest and you won’t succeed at any of them and your business will disappear.

Instead, you need to focus on one thing that you love and create a lot of good content.

For those who has a website, they are constantly trying to improve their search engine rankings by carrying out optimization and getting inbound links etc. However one of the easiest ways is to create content that no one else has- unique content. Unique content written for an extremely focused niche market is a sure ticket to promotional success.

Having a website that contains your main keywords as well as a variety of related ones, used in a natural way throughout your pages would mean that you will outperform your competition with fewer, less targeted pages. Also, if you use these keywords throughout your pages, then this will make your content more interesting, rational, and satisfying. The question is not just simply occupying a niche because you need to determine how much obscure secret stuff you know about it, how much of an expert you are about it, how passionate you are about it, and if your site is interactive and fresh.

Yet another example of “build it and they will come.”

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