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Dramatic Shift in Marketing Reality (Scholz & Friends)

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Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something interesting to say? Mailto:engage@sf.com
Video Rating: 4 / 5


25 Responses to “Dramatic Shift in Marketing Reality (Scholz & Friends)”

  1. kyu450 says:

    cute animation!
    and sure, sensory and mental overload.

  2. clientesonline says:

    Muy buen video, cual de todos las versiones de cinema 4d me recomiendas para hacer videos asi.

    Gracias

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  9. ufee says:

    You can’t fix this mess. Capitalism must be thrown in the garbage.

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  11. Priyanka1008 says:

    Nice !! easy to understand…

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  13. diegorodrigue says:

    Hola, quisiera saber si está este video en alguna resolución mejor. Lo uso muchas veces para explñicarles a mis clientes de los cambios que vivimos. Cuando lo muestro con cañon proyector se ve bastante mal. Si hay una version mejor, te lo agradeceré mucho. Mi mail es diego(at)telinken(dot)com y mi compañía Telinken(dot)com Muuchas gracias!

  14. moremost says:

    Nice video, but they did not highlight the crucial issue for a marketer here: if your brand is perfect, good for you, the will recommend it.

    IF YOUR BRAND IS CRAP, THEY WILL TELL IT ANYONE IN THE WORLD BY THE HELP OF SOCIAL MEDIA

  15. rmsgbr says:

    #1 keep it comin

  16. paczusmatt says:

    Great stuff !!!

  17. alfredstation2 says:

    Una herramienta más que podré utilizar en el salón de clases, Gracias!!!
    Mis maestros siguen enseñando como si aún fueran los viejos tiempos

  18. DesignKompany says:

    Love this soundtrack! Nice work.

  19. lookat2006 says:

    Tja, das Leben ist halt keine Werbeagentur, ätsch.
    :-)

  20. Cristiandown says:

    Hola !
    Ayer tuvimos la oportunidad de ver este video en nuestra clase de Marting en la Universidad (Estudio Publicidad) y nos pareció increíble, muy didáctico y explicativo.
    Felicitaciones
    Saludos desde Chile.

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  22. maxine3996 says:

    What a great video!
    It explains in a short term of time and in an easy way everytihng i am studying in boston.
    Thank you so much! You inspired me!
    I even got a little horny! (maybe a lot)

    (oh my god, fuck me)

    D. Rebron.

  23. thaJorma1980 says:

    Nice one! And we do have very interesting things to say: Sustainability, Credibility and Wow Effect Brands will get customer attention and love never the less!

    I think the customer 2.0 of today wants exactly this, no balony, foolin’ or mass-ads!

  24. nachex says:

    great stuff, thanks for sharing

  25. baticubukcu says:

    great demonstration of marketing history! I think that the next new way to sell a product is to get onto the customers’ side and stand against the so called “bombarding ads” it would provide them with both the trust and love they felt for brand “x”

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